January 2025 Report
This portfolio summarizes the SEO, off-page, and Google Analytics performance of ustradeprint.com for January 2025, benchmarked against December 2024. It documents key achievements, quantifies growth across traffic and revenue, and flags the issues that need attention going forward.
Quick Snapshot (Jan 2025)
- Total Users: 1.4K (up massively from a near-zero December baseline)
- Views: 7.7K
- Events: 27K
- Purchase Revenue: $15K
Note: the huge percentage jumps are because December’s starting numbers were very low — they show a strong upward trend, not literal 100x traffic.
- Website Health Overview
- Domain Authority (DA): 12 in Dec 2024 → 11 in Jan 2025
- Page Authority (PA): 32 in Dec 2024 → 25 in Jan 2025
- Spam Score: steady at 1% in both months
Achievement: Spam score stayed healthy at 1%, meaning the backlink profile is clean and safe.
Issue: Both DA and PA dropped this month. This needs investigation — possible causes include loss of a few high-value linking domains or new low-quality links diluting the score.
- Backlink Profile
- Backlinks: 2.3K (Dec) → 3.4K (Jan) — up about 48%
- Referring Domains: 165 (Dec) → 189 (Jan) — up about 15%
Achievement: Strong link-building momentum this month, with both backlinks and referring domains growing significantly.
Watch-point: Backlink volume is rising while DA/PA is falling — this suggests not all new links are from high-authority sources. Link quality should be audited.
- Off-Page SEO Activity (January 2025)
- Social bookmarking completed for the Product Details page
- Local business profile and local listings set up
- Local classified submissions completed
- Directory submissions done using targeted, high-intent keywords
- One new blog published on the website
- Active participation in Quora Q&A for topical presence and referral traffic
- Next blog topic identified for the upcoming cycle
Achievement: A full, diversified off-page cycle was executed covering bookmarking, local SEO, directories, content, and community engagement.
Issue: Only one blog was published this month — content output is the thinnest part of the off-page mix and needs to scale up.
- Google Analytics Performance (Jan 1–22, 2025)
- Total Users: 1.4K (up 11,400%)
- Views: 7.7K (up 18,259.5%)
- Event Count: 27K (up 16,242.1%)
- Purchase Revenue: $15K (up 131,801.4%)
Achievement: Revenue reached $15K with a sharp spike around Jan 15 (about $4K in a single day) — proof that traffic is actually converting into sales.
Issue: Revenue is spike-driven rather than consistent. Most days sit near $0 with occasional peaks (Jan 6, 15, 21), pointing to inconsistent conversion tied to promotions rather than steady organic sales.
- Traffic & Revenue by City
- Moses Lake: 196 users, 24.12% engagement, $0 revenue
- (not set): 190 users, 22.22% engagement, $129.26 revenue
- New York: 150 users, only 2.65% engagement, 1s avg time, $0 revenue
- Ashburn: 50 users, 17.24% engagement, $0 revenue
- Des Moines: 50 users, 44.23% engagement, $0 revenue
- Los Angeles: 46 users, 74.07% engagement, 3m 42s avg time, $1,329.96 revenue
- Santa Clara: 45 users, 8.89% engagement, $0 revenue
- Boydton: 43 users, 59.18% engagement, $0 revenue
Achievement: Almost all traffic is coming from the exact target country and cities the campaign has focused on — proof the geo-targeted SEO strategy is working.
Achievement: Los Angeles is the standout market with the highest engagement, longest session time, and highest revenue per user.
Issue: New York brings solid volume (150 users) but very poor engagement and zero revenue — likely a mismatch between the traffic source and the landing page.
Issue: Only 2 of 8 cities generated any revenue at all. Conversion — not traffic volume — is the biggest gap to close next.
- Top Performing Pages
- Wholesale Print Services CA | Trade Printing OR | Commercial Printing WA — 1,296 views
- Homepage (Welcome to USTradePrint) — 658 views
- Customer Login — 636 views
- My Account — 338 views
- Best Value Online Printing Company — 315 views
- Shopping Cart — 269 views
- Custom Saddle Stitch Books — 181 views
- Perfect Bound Books | Book Binding Service LA — 181 views
- Order Details — 166 views
- Spiral Bound Books | Spiral Bound Notebook — 131 views
Achievement: The state-targeted landing page (CA/OR/WA) leads all pages, confirming location-based SEO is the biggest traffic driver.
Issue: Product category pages (saddle stitch, perfect bound, spiral bound) rank at the bottom despite being the exact product lines prioritized for new backlinks — they need more internal linking and off-page support.
- Top Performing Keywords
- wholesale trade printers california: #1 (Dec) → #1 (Jan)
- spiral bound storyboarding sketchbook: #2 → #3
- 16 month calendar: #2 → #4
- desk pad organizer templates: #4 → #4
- calendar 16 month: #4 → #4
- trade print: #5 → #5
- trade printing companies: #6 → #5
- huge desk calendar: #7 → #10
- jumbo desk calendar: #7 → #10
- perfect binding booklet: #8 → #7
Achievement: The primary money keyword “wholesale trade printers california” held its #1 ranking, and two keywords climbed a position.
Issue: The calendar/desk-organizer keyword cluster is losing ground (huge/jumbo desk calendar fell from #7 to #10) and needs fresh content and link support before it drops off page 1.
- Key Achievements — January 2025
- Purchase revenue grew from a near-zero baseline to $15K
- Backlinks up ~48%, referring domains up ~15%
- Spam score held steady at a clean 1%
- Traffic landing overwhelmingly in the correct target cities/country
- Los Angeles emerged as a high-value market
- Full off-page cycle executed across multiple channels
- Primary money keyword defended its #1 position
- Issues & Risks to Address
- DA and PA both dropped despite backlink growth — link quality audit needed
- Revenue is spike-driven, not steadily distributed
- Only 2 of 8 cities generated any revenue; conversion rate is low overall
- New York traffic has almost zero engagement and zero revenue
- Calendar/desk-organizer keywords are sliding down the rankings
- Newly prioritized product pages still rank at the bottom by traffic
- Content output was limited to one blog post this month
- Action Plan — Next Cycle
- Audit recent backlinks for quality; reduce reliance on low-authority links
- Build dedicated backlink campaigns for perfect bound, spiral bound, wire-o, and saddle stitch book pages
- Refresh content and on-page targeting for the slipping calendar/desk-organizer keywords
- Investigate the New York traffic/landing page mismatch
- Increase blog publishing cadence beyond one post per month
- Pursue high-authority, industry-relevant backlinks over volume-only link building
- Expand local business directory listings
- Replicate the Los Angeles playbook in other high-volume cities
- Continue tracking off-page SEO performance monthly and adjust based on results