90-Day Performance Comparison | Google Analytics 4
Client: Hotel Apana Diu Industry: Hotel & Hospitality Location: Diu, Gujarat, India Website: apanahoteldiu.in Service: Search Engine Optimization (SEO)
The Result at a Glance
+1,069.23%
Organic Search Sessions
13 Sessions → 152 Sessions
Latest 90 Days vs Previous 90 Days, based on Google Analytics 4 data.
SEO Performance Highlights
Metric
Previous 90 Days
Latest 90 Days
Growth
Organic Search Users
13
44
+238.46%
New Organic Users
11
40
+263.64%
Organic Search Sessions
13
152
+1,069.23%
Engaged Sessions
8
125
+1,462.5%
Engagement Rate
61.54%
82.24%
+33.63%
Avg. Engagement Time
18 sec
56 sec
+215.1%
Organic Search Events
78
1,560
+1,900%
Data Source: Google Analytics 4 Comparison: June 18 – September 15, 2026 vs March 19 – June 16, 2026
About the Project
Hotel Apana Diu is a hospitality business serving visitors looking for accommodation in Diu, Gujarat.
The objective of the SEO campaign was to improve the website’s visibility in organic search, attract more relevant visitors, increase new organic users, and improve engagement with the website.
Rather than focusing only on increasing traffic, the campaign considered multiple performance indicators, including organic users, sessions, engaged sessions, engagement rate, and average engagement time.
To measure the progress, Google Analytics 4 data was compared across two 90-day periods.
SEO Objectives
The campaign was structured around the following objectives:
Increase Organic Visibility
Improve the website’s overall organic search presence and make important pages more relevant to search users.
Attract New Users
Increase the number of new visitors discovering the website through Organic Search.
Increase Organic Sessions
Generate more website sessions from users arriving through search engines.
Improve Engagement
Encourage visitors to spend more time interacting with the website and improve engagement signals.
Build a Strong SEO Foundation
Improve important on-page, technical, content, and local SEO elements to support sustainable organic growth.
SEO Strategy
The campaign focused on a combination of on-page, technical, content, and local SEO activities.
On-Page SEO
Important website pages were reviewed and optimized based on search intent and relevance.
Activities included:
Keyword research and targeting
Meta title optimization
Meta description optimization
Heading optimization
Content optimization
Internal linking
Page structure improvements
Search-intent alignment
The goal was to make pages easier for both users and search engines to understand.
Technical SEO
Technical SEO was considered an important part of the optimization process.
Key areas included:
Website structure
Sitemap review
Robots.txt review
Indexing-related checks
Internal linking structure
Technical SEO opportunities
Page-level optimization
A technically organized website provides a stronger foundation for search engine crawling and indexing.
Local SEO
Because Hotel Apana Diu operates in a specific destination, local search intent was an important part of the strategy.
The optimization approach considered relevant searches related to:
Hotels in Diu
Accommodation in Diu
Diu travel
Diu tourism
Hotel-related local searches
The objective was to improve the website’s relevance for users searching for accommodation and travel information related to Diu.
The 90-Day SEO Results
01. Organic Search Users
+238.46%
Organic Search users increased from:
13 → 44
The latest 90-day period generated 44 Organic Search users, compared with 13 users during the previous period.
This represents a 238.46% increase in Organic Search users.
02. New Organic Users
+263.64%
New Organic Search users increased from:
11 → 40
The website reached a larger number of new visitors through Organic Search during the latest reporting period.
This resulted in a 263.64% increase in new organic users.
03. Organic Search Sessions
+1,069.23%
13 → 152 Sessions
This was the major traffic growth recorded in the GA4 comparison.
Organic Search sessions increased from 13 sessions during the previous 90-day period to 152 sessions during the latest 90-day period.
That’s a 1,069.23% increase in Organic Search Sessions.
This is the primary performance highlight of this SEO case study.
Engaged Organic Search sessions increased from 8 to 125.
This represents a 1,462.5% increase compared with the previous 90-day period.
The growth in engaged sessions provides additional context to the increase in organic search activity.
05. Engagement Rate
61.54% → 82.24%
The Organic Search engagement rate increased from 61.54% to 82.24%.
+33.63%
This indicates that the latest period recorded a higher engagement rate among Organic Search sessions.
06. Average Engagement Time
18 sec → 56 sec
Average engagement time per Organic Search session increased from 18 seconds to 56 seconds.
+215.1%
Visitors arriving through Organic Search spent more time engaged with the website during the latest 90-day period.
07. Organic Search Events
+1,900%
Organic Search events increased from:
78 → 1,560
The latest period recorded 1,560 Organic Search events, compared with 78 events during the previous period.
This represents a 1,900% increase in recorded events.
Events are presented as an analytics activity metric and should not be interpreted as bookings or revenue unless those specific conversions were separately configured and verified.
Before vs After
Previous 90 Days
March 19 – June 16, 2026
13 Organic Search Users
11 New Organic Users
13 Organic Search Sessions
8 Engaged Sessions
61.54% Engagement Rate
18 sec Average Engagement Time
78 Organic Search Events
↓
Latest 90 Days
June 18 – September 15, 2026
44 Organic Search Users
40 New Organic Users
152 Organic Search Sessions
125 Engaged Sessions
82.24% Engagement Rate
56 sec Average Engagement Time
1,560 Organic Search Events
Google Analytics 4 Evidence
User Acquisition Performance
Screenshot: GA4 — First User Primary Channel Group
The GA4 user acquisition report demonstrates the change in Organic Search users and new users between the two reporting periods.
Suggested caption:
Google Analytics 4 — User Acquisition Comparison
Organic Search users increased from 13 to 44, while new organic users increased from 11 to 40 during the latest 90-day period.
Session Acquisition Performance
Organic Search Session Growth
Screenshot: GA4 — Session Primary Channel Group
The session acquisition report provides the strongest evidence for the campaign’s traffic growth.
Suggested caption:
Google Analytics 4 — Session Acquisition Comparison
Organic Search sessions increased from 13 to 152, representing a 1,069.23% increase compared with the previous 90-day period.
What the Data Shows
The GA4 comparison demonstrates improvement across multiple Organic Search metrics rather than only one traffic metric.
The campaign recorded growth in:
Organic Users More users arrived through Organic Search.
New Users The website reached more first-time visitors through organic search.
Engaged Sessions The number of engaged sessions increased significantly.
Engagement Rate The percentage of engaged sessions improved.
Engagement Time Average engagement time increased from 18 seconds to 56 seconds.
This combination provides a broader view of Organic Search performance.
Key SEO Achievements
+1,069.23%
Organic Search Sessions
+238.46%
Organic Search Users
+263.64%
New Organic Users
+1,462.5%
Engaged Sessions
+33.63%
Engagement Rate
+215.1%
Average Engagement Time
+1,900%
Organic Search Events
Our Approach
At VDvibe Marketing Agency, our SEO approach focuses on combining technical optimization, relevant content, search intent, and data analysis.
Instead of measuring SEO success only through rankings, we also analyze how organic visitors interact with the website.
For Hotel Apana Diu, Google Analytics 4 provided valuable insights into organic users, sessions, engagement, and website activity.
The data was then used to evaluate the performance of the latest 90-day period against the previous 90-day period.
SEO Is a Continuous Process
SEO is not a one-time activity.
Search visibility can be influenced by:
Search competition
Website condition
Search demand
Content quality
Technical performance
Search engine updates
User behavior
Industry trends
For this reason, continuous optimization and performance monitoring are important for long-term organic growth.
Final Results
The Hotel Apana Diu SEO campaign demonstrated measurable improvement in Organic Search performance during the latest 90-day period.
The most significant result was the increase in Organic Search sessions from 13 to 152, representing +1,069.23% growth.
At the same time, Organic Search users increased by 238.46%, new organic users increased by 263.64%, and engaged sessions increased by 1,462.5%.
The engagement rate also improved from 61.54% to 82.24%, while average engagement time increased from 18 seconds to 56 seconds.
These results are based on Google Analytics 4 data comparing June 18–September 15, 2026 with March 19–June 16, 2026.
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